Manchester-based trio False Advertising have revealed another brilliant DIY video for their new single ‘Honest’, check out the video here:
In the new visuals the band poke fun at Hillary Clinton's overly presumptuous election campaign, sip ‘Diet Woke’ in a nod to Kendall Jenner’s flawed Pepsi Ad, showcase realistic looking fast food, hawk free money and showcase a potentially flawed music festival for privileged millennials in a shrewd look at modern advertising techniques.
"We all love to hate advertising," say the band "but the truth is that it persuades people every day to do all sorts of crazy stuff, like buying things they can’t afford, or doing things that are probably not actually very good or ethical.
"As much as we’d love to use these clever brainwashing techniques to trick you into buying our music, our new video instead sees us sit down to watch a very ‘real’ advert break. Real, in the sense that every advert is designed to cut through the typical smokescreen created by advertising, by focusing on the flaw in the message. You can almost always find that flaw if you look for it."
The trio recently launched ’False Advertising TV’ across their social media channels, which they used to debut the track live through four bespoke "False" Adverts, conceived and shot by the band themselves.
'Honest' is the second in a run of standalone releases the band are putting out throughout 2017 and builds on their caustic, fuzz-drenched approach to alternative rock. Check out their live dates below:
8th July - The Ferret, Preston
23rd July - Blackthorn Festival
5th August - Humber Street Sesh Festival, Hull
15th September - Head For The Hills Festival
22nd September - John Peel Centre, Stowmarket
23rd September - The Owl Sanctuary, Norwich
28th September - The Old Blue Last, London
29th September - Green Door Store, Brighton
13th October - Empty Shop, Durham
14th October - Little Buildings, Newcastle
15th October - Independent, Sunderland