Noga Erez - New Single 'Toy'

NOGA EREZ - new single 'Toy' is out now and as well as playing SXSW, Convergence & The Great Escape, her debut album 'Off The Radar' is due for release 2nd June on City Slang.

NOGA EREZ is back with this gutsy statement track following the direct ‘Dance While You Shoot’ and the fearlessly controversial, ‘Pity’. “I am the son of your leader/Give me your love, and I’ll spare you” sings a hooded Erez on a Tel Aviv rooftop, delving further into her compelling world of poised & innovative political pop.
 
“Toy" is sung from the point of view of someone who has inherited leadership, regardless of their talent or experience” she explains. “The lyrics, while short, are meant to show the contrast between someone who disowns his “crown” vs. someone who embraces the privilege, entitlement and influence and uses it for their own personal needs. They become self-absorbed and destructive. Showing how quickly and easily power can corrupt a person."
 
For Noga Erez, there was never any doubt that, whatever music she chose to make, and whatever she felt about her homeland, she could never ignore her surroundings. After all, even escapism acknowledges there’s something to escape from, and at times – like many who’ve grown up in Tel Aviv – Erez has wanted to shut herself off from a world rendered beyond comprehension by forces beyond her control. But if there’s one thing Erez isn’t – and sometimes it’s easier to say what artists as complex and fresh as her aren’t than are – it’s naïve. And what this means is simple: her work reflects the manner in which she’s learned to live. As she puts it, “I have this idea of giving people moments of thought and inspiration, and at the same time offering escapism and fun." 
 
It’s not the easiest of goals, but few succeed as well as Erez. While the music she makes in collaboration with her partner and co-writer, composer and producer Ori Rousso, exploits many of the more physical, dynamic elements of electronic music, it also embraces a cerebral sensitivity that’s made her one of her home city’s most exciting, idiosyncratic artists, as inspired by Björk, M.I.A. and fka Twigs as by Flying Lotus, Kendrick Lamar and Frank Ocean. 
 
She admits that, for a while, she retreated from the highly politicised climate in which she was raised. “As I became more aware of everything going on – the complexity of the situation, and how it affects lives on both sides – my reaction was to separate myself from it. I got rid of my TV and stopped consuming news completely.” 
 
She found sanctuary in music, but withdrawal is rarely permanent, and if there’s tension in Erez’ work –then it’s an acknowledgement of this simple truth. “Most of the time it's easy just to ignore what’s happening, but every now and then reality makes that impossible.” Erez is, however, thoroughly self-aware, and acknowledges how “we are very lucky not to live near the borders, not to be at the wrong place at the wrong time, and to have shelters and technology protecting us. But with this sense of luck comes a sense of guilt for being able to do something like make music while lives are being taken.” 
 
Uncompromising and unpredictable, sophisticated and bold, Noga Erez is clear about her ambitions. “Our way of trying to keep in contact with our feelings and fears, and of avoiding emotional detachment about everything, is music. Human beings can come from completely different places but share a fundamental basis of emotions. In my opinion, music is the form of art or communication that expresses that most accurately.” 

Live UK dates:
April Tues 21 - London, UK @ Village Underground - Convergence Festival
May Thurs 18 – Sat 20 – Brighton, UK @ The Great Escape Festival

PHOTO: Tonje Thilesen

PHOTO: Tonje Thilesen